SCUTI REWARDS - RE-BRANDING DESIGN
Project Brief
SCUTI Rewards is the world’s first rewarded marketplace accessible directly from the games you play every day. The platform allows users to play, shop, and earn rewards, which can be used for in-app purchases or to buy additional gear. SCUTI combines eCommerce, media, and distribution to create the first Retail Media Network of its kind, enabling gamers to earn rewards while enjoying their favorite games connected to the SCUTI network.
Client
SCUTI Rewards
Services
Industry
E Commerce
Client Request
The client needed a complete rebrand to align their visual identity with their core values: gaming, innovation, technology, and fun. They also required the design of a mobile app that was not only UX/UI friendly but also engaging and reflective of their brand’s essence. This included:
Modernizing their logo and brand assets.
Creating visually appealing 3D assets, such as coin and chest renders.
Designing a personalized eCommerce platform with a seamless user experience.
Developing a comprehensive UI kit and prototypes for their dev team.
What We Did in the Project
Our team led a complete overhaul of SCUTI Rewards’ brand, including:
Brand Identity Refresh
We created a more futuristic look for the brand using more vibrant colors and adding new assets to make it recognizable among its consumers.
UX UI Design
After the rebrand was done, we focused on redesigning his UX UI Design Inspire based on what they had built before. We created more than 20 different modules in Development and a design system, style guide, components, and prototype for the app.
Visual Graphics & Marketing Assets
With the straightforward visual process, we focus on designing 3D assets representing the gaming culture, with 3D assets such as characters, coin modeling, and chest rewards. All of this with a sci-fi futuristic style inspired by the brand.
Landing Page Design
With the process complete, we also rebranded the landing page to ensure consistency in style in every single aspect of the brand, improving not just the look but also the interface and navigation.
The Challenge
SCUTI Rewards faced the challenge of revamping an outdated design to create a modern, cohesive identity that resonated with gamers while providing a superior user experience. Additionally, the eCommerce platform had to be user-friendly, intuitive, and capable of driving engagement within the gaming community.
Our Approach
We approached this project with a user-first mindset, ensuring every aspect of the design reflected SCUTI’s values and enhanced user experience. From rebranding to app and web design, we maintained a consistent focus on innovation and functionality. Our workflow included thorough analysis, conceptualization, and close collaboration with the client to deliver a polished, cutting-edge product.
Workflow project
Analysis Phase
Reviewing SCUTI’s existing branding and platform design
Conducting user research to
understand the needs and
preferences of gamers.
Benchmarking competitors
in the gaming and
eCommerce industries.
Identifying pain points in the
existing user journey and
areas for improvement.
Proposal and Concepts
Based on the insights from the analysis phase, we presented several brand concepts, each aimed at positioning SCUTI Rewards as an industry leader. Visual identity frameworks, and initial color schemes.
We explored various styles that balanced gaming with Sci-Fi and futuristic Style. This stage also included proposals for dynamic elements, such as 3D and iconogrpahy assets, to add depth and interactivity to the website.
Working closely with SCUTI Rewards, we refined the chosen concept, making adjustments to color choices, typography, and logo design to ensure every element conveyed the intended impression.
Brand and Marketing Assets
A refreshed logo design that captured the dynamic and fun nature of SCUTI.
Coin and chest renders for use in marketing campaigns and on the platform as well as a Comprehensive brand guidelines to ensure consistency across all touchpoints.
Marketing materials, including visuals for social media and promotional campaigns.
UI design and Prototype
Visualize the flow from gameplay to shopping and reward redemption with highlight key features and CTAs for maximum usability and addressing pain points identified during the analysis phase.
To maintain consistency across all brand touchpoints, we developed a comprehensive design system. This system included guidelines for colors, typography, buttons, icons, and interactive elements, providing the App with a toolkit for future scalability.
We incorporated a prototype animations showcasing key functionalities and animations on the App, that would later be implemented in development, adding polish to the overall user experience.
We conducted user testing to ensure the design met usability standards and resonated with SCUTI Rewards' target audience. Based on feedback, we refined elements to enhance functionality and visual appeal.
Web Design
Video editing and Animation
Demonstrated SCUTI’s key features, such as the reward-earning process and the ease of shopping within games. Animations were created to simplify complex ideas, making them easily digestible for users.
Displayed how the platform integrates into games, showing players earning rewards and redeeming them in a seamless, engaging way.
Used animated versions of the coin and chest renders to add a dynamic, polished touch to marketing campaigns and in-app tutorials.
Developed videos that narrated SCUTI’s vision, mission, and user benefits, ensuring a strong emotional connection with the audience.
Results
Are you ready to Stand out
Become a Entertact Client and obtain your first prove of concept by free!
