AI Real Estate Platform Atlas Agent
Project Brief
Atlas AI is revolutionizing the real estate industry with its AI-powered assistant designed to automate, organize, and optimize the property closing process for transaction coordinators and listing agents. The project involved reimagining the brand to align with the company’s cutting-edge technology, creating a streamlined and user-centric UX/UI for its platform, and designing an engaging landing page to showcase its services and increase customer acquisition.
Client
Atlas Agent
Services
Industry
Client Request
Atlas AI required a comprehensive redesign of its brand identity, product UX/UI, and marketing assets to reflect its innovative AI-driven real estate solutions. They also sought a dynamic, user-friendly landing page redesign to better engage their audience, highlight their AI capabilities, and drive conversions.
What We Did in the Project
To deliver a comprehensive solution, we approached the project with a clear focus on innovation, usability, and industry relevance
Brand Identity Refresh
We redesigned the Atlas AI brand to embody sophistication, trust, and technological advancement, reflecting the company’s AI-driven mission to redefine real estate operations.
UX UI Design
Our team focused on creating an intuitive platform interface that simplifies the property closing process for real estate professionals while highlighting the benefits of automation.
Visual Graphics & Marketing Assets
We developed visuals and assets tailored to attract real estate professionals and showcase Atlas AI’s unique value proposition.
Landing Page Design
A sleek, high-impact landing page was designed to captivate visitors, communicate Atlas AI’s value proposition clearly, and guide users toward exploring their AI-driven solutions.
The Challenge
The challenge was twofold: redesigning their brand to reflect the cutting-edge nature of their technology and creating a user-focused UX/UI design for their product that seamlessly integrates with the workflows of real estate professionals. Additionally, they required a redesigned landing page to enhance user engagement, highlight their AI solution's unique capabilities, and drive conversions.
Our Approach
To address Peer To Play's needs, we took a strategic, multi-phase approach:
- Brand Transformation – We reimagined the Atlas AI brand to convey professionalism, trust, and technological advancement, aligning it with their mission to redefine real estate operations.
- Streamlined UX/UI Design – We crafted an intuitive platform interface tailored to simplify the property closing process for real estate professionals while emphasizing the benefits of automation.
- Landing Page Redesign – A sleek, high-impact landing page was designed to captivate visitors, communicate Atlas AI’s value proposition clearly, and guide users toward exploring their AI-driven solutions.
- Engaging Marketing Assets – We developed visuals and materials to showcase Atlas AI’s offerings, enabling them to attract and engage their target audience effectively.
Workflow project
Analysis Phase
We analyzed 5 competitors’ brand to see their structure value proposal to the market and branding design
Identified visual elements that communicate high status within tech and data-driven industries.
Engaged with user feedback to inform design choices that resonate with Atlas Agent’ target audience
Proposal and Concepts
The redesign of Atlas AI's identity and digital assets begins with a well-articulated concept that merges sophistication with technological advancement. The focus on AI-driven solutions for real estate offers a unique opportunity to highlight Atlas AI’s modernity and innovative capabilities.
The visual identity is rooted in sophistication and technology, utilizing clean lines, modern typography, and a color palette that exudes professionalism and trust (e.g., blues and metallic tones). The incorporation of dynamic visuals, gradients, and sleek design elements complements Atlas AI's forward-thinking brand.
Through iterative feedback sessions, the design was refined to meet the dual objectives of enhancing user engagement and showcasing the brand’s unique value proposition. Key adjustments included simplifying UI elements for clarity and incorporating user feedback to better align with real estate workflows.
Brand and Marketing Assets
The reimagined Atlas AI brand includes Custom icons representing real estate and AI concepts and branded templates for presentations, brochures, and digital campaigns.
The pitch deck highlights Atlas AI's innovative approach through Clear Storytelling, Emphasizing the problem, solution, and value proposition, and a Visual Impact Professional, polished slides focusing on Atlas AI’s capabilities and market potential.
To emphasize technological sophistication, we integrated 3D models into the design to be used on the landing page for a high-impact user experience and abstract data visuals paired with real estate motifs to reinforce the AI theme.
UI design and Prototype
The platform’s UI/UX prioritizes simplicity and efficiency for real estate professionals:
User Interface: Intuitive navigation, consistent design language, and clean layouts.
User Experience: Workflow integration to streamline property closing and improve productivity.
A robust design system was developed to ensure consistency:
Components: Buttons, forms, modals, and cards tailored for both desktop and mobile.
Documentation: Comprehensive guidelines for color usage, typography, and components.
Extensive testing ensured the design met user expectations:
Feedback Collection: Real estate professionals provided insights on usability and functionality.
Iterations: Adjustments based on feedback improved clarity, navigation, and aesthetic appeal.
We developed high-fidelity prototypes using tools like Figma to simulate real-world interactions.
Landing Page
A mobile-first approach was employed to guarantee usability across devices:
Mobile Optimization: Ensured seamless navigation and functionality on smaller screens.
Cross-Browser Compatibility: Extensive testing across platforms.
Animations were strategically incorporated to enhance storytelling:
2D Animation: Illustrations highlighting workflow benefits.
3D Assets: Integrated seamlessly into the landing page for an immersive experience.
No discrepancies in branding or design.
The project underwent rigorous QA to ensure:
Functionality: Flawless operation of interactive elements.
Performance: Fast load times and smooth animations.
Results
professionals. Highly recommend!"
Are you ready to Stand out
Become a Entertact Client and obtain your first prove of concept by free!
