Blockchain Social Media Platform Peer 2 Play
Project Brief
Peer To Play is a Web 3 social media platform leveraging blockchain technology to create a hub for multiple games. With its roots in the gaming industry, Peer To Play envisions itself as a space that merges technology and entertainment, building community through shared experiences in a decentralized, secure environment.
Client
Peer To Play
Services
Industry
Web 3
Client Request
Peer To Play wanted to establish a strong, recognizable brand that could stand out against competitors within the blockchain and gaming token sectors. Their goal was to create a brand that would not only resonate within the gaming community but also position itself as a leading name in the industry, capable of making an impact at events and on social media. They sought a modern, dynamic brand image that communicated both technology and fun, with an interactive website incorporating controllable 3D models to showcase their platform’s innovative approach.
What We Did in the Project
Our team led a complete overhaul of Peer To Play’s brand, including:
Brand Identity Refresh
We developed a minimalist logo featuring an inclined “P2P” in high-contrast blue and pink colors. This design was chosen to evoke a sense of excitement and futurism while remaining clean and instantly recognizable.
3D Asset Creation
Crafted unique 3D models that enhance the visual identity and add a high-status element to the brand.
Visual Graphics & Marketing Assets
We design visually compelling marketing assets and graphics that enhance the platform's brand identity, ensuring a consistent and memorable impression across all touchpoints.
Website Redesign
Our team created a dynamic website that reflects Peer To Play's forward-thinking approach. The site features interactive 3D models that users can control, providing a unique and immersive experience that mirrors the gaming environment.
The Challenge
Create a Web 3 social media platform that integrates blockchain technology and hosts multiple games. Their goal was to develop a brand and online experience that could stand out in the competitive blockchain gaming industry. The challenge was to build a dynamic brand identity that conveys both cutting-edge technology and an engaging, fun user experience, while ensuring the website could host interactive 3D models that users can control. Additionally, the brand needed to be versatile and impactful enough for use at industry events and to attract a loyal community within the Web 3 space.
Our Approach
To address Peer To Play's needs, we took a strategic, multi-phase approach:
- In-depth Industry Analysis – We began by studying industry trends and top competitors to gain insights into effective branding strategies in the blockchain gaming sector. We identified key elements that appeal to a Web 3-savvy audience, focusing on a balance of innovation and approachability.
- In-depth Industry Analysis Collaborative Brand Development – Working closely with Peer To Play, we developed a minimalist and futuristic brand identity. Our choice of a high-contrast blue and pink color scheme, combined with an inclined "P2P" logo, created a gaming-oriented look that feels both modern and tech-forward.
- User-Centric Design Focus – For the website, we mapped out the user journey to ensure seamless navigation and engagement. We incorporated interactive features, like controllable 3D models, that would make the platform stand out as an immersive experience.
- High-Impact Marketing Assets – We created a cohesive suite of marketing materials that emphasize Peer To Play’s unique identity. These assets were tailored to be impactful at both online and offline events, ensuring consistent brand messaging across platforms.
Workflow project
Analysis Phase
We analyzed 5 competitors’ brand to see their structure value proposal to the market and branding design
Identified visual elements that communicate high status within tech and data-driven industries.
Engaged with user feedback to inform design and animation choices that resonate with Peer 2 Play’s target audience
Proposal and Concepts
Based on the insights from the analysis phase, we presented several brand concepts, each aimed at positioning Peer To Play as an industry leader. These included logo concepts, visual identity frameworks, and initial color schemes.
We explored various styles that balanced modernity with professionalism, using an option that presents a bold style that ensures legibility across different sizes and mediums. The clean, geometric design reflects modernity and reliability.
Working closely with Peer To Play, we refined the chosen concept, making adjustments to color choices, typography, and logo design to ensure every element conveyed the intended impression.
Brand and Marketing Assets
The design effectively prioritizes legibility, modernity, and minimalism, essential for Web 3 games brands. It reviews the typography for unique tweaks that differentiate the logo while maintaining clarity and explores dynamic elements like subtle gradients or shading to add depth and modern appeal.
The brand manual should outline the proper usage of the logo in different environments (digital, print, etc.), approved color variations (primary, black-and-white, inverted), size restrictions, and precise space requirements to preserve visual integrity.
Complementary assets can extend the logo's presence, such as Adaptations for icons, animations, loading screens, and Cohesive patterns or graphics that reinforce the P2P theme for branding materials.
UI design and Prototype
We developed a seamless and responsive interface tailored for both desktop and mobile platforms. The design highlights the P2P brand’s modern identity, with clean layouts, bold typography, and intuitive navigation. Strategic use of color and spacing ensures high readability and user engagement, creating an experience that feels effortless and professional across devices.
To ensure visual and functional consistency, we built a robust design system for P2P. This system includes comprehensive guidelines for colors, typography, buttons, form elements, icons, and interactive states. By standardizing these components, the design system provides a scalable foundation for future updates and branding needs.
To bring the design to life, we implemented prototype animations that showcased interactions and transitions. These animations captured the dynamic experience envisioned for the final product, helping P2P stakeholders visualize how users would engage with the interface. The animations added sophistication and highlighted the brand’s innovative edge.
We conducted usability tests with a focus group to evaluate the design’s functionality and appeal. Insights from testing informed refinements to navigation, button placement, and interactive elements, ensuring a user-centric approach. The result is a design that resonates with P2P's target audience and meets high usability standards.
Results
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