MetricWorks - a Unified Measurement + AI platform

Project Brief

MetricWorks is a Global Data Marketing Platform that collaborates with industry giants like TikTok, Meta, and Google to provide companies with advanced data insights that drive better marketing decisions and maximize return on ad spend (ROAS). Our task was to elevate MetricWorks' brand presence to match their high-status partnerships and industry impact.

Client

MetricWorks

Services

Pitch Design

2D Animation

Web Design

3D Modeling

Brand Design

Industry

Metric and Data

Client Request

MetricWorks needed a complete rebrand to position itself as a modern, competitive player in the data marketing industry. They sought a compelling, contemporary brand identity to impress investors and differentiate them from other companies in the metrics performance space. They aimed to remove an outdated, generic look and reflect their work's innovative, high-status nature.

What We Did in the Project

Our team led a complete overhaul of MetricWorks’ brand, including:

Brand Identity Refresh

We developed a modern logo and updated color palette to represent MetricWorks’ innovative spirit and high market positioning.

3D Asset Creation

Crafted unique 3D models that enhance the visual identity and add a high-status element to the brand.

2D Animation Integration

Integrated custom animations within their platform to engage users and add a dynamic feel to their online presence.

Website Redesign

Reimagined their website to offer a sleek, professional look that aligns with MetricWorks’ vision and effectively communicates their capabilities and impact.

The Challenge

MetricWorks' previous brand was too generic and lacked the sophistication necessary to communicate the company's high market status and expertise. As their reputation and client base grew, their old branding no longer supported their ambitions or differentiated them from competitors in the data marketing space. The new design needed to:

Showcase Innovation: Reflect MetricWorks' commitment to cutting-edge data solutions.‍

Impress Key Influencers: Including tech thought leaders like the Chief Strategy Officer of Snaptcha.

‍Drive Engagement: Improve website performance and UX to engage users across desktop and mobile.

Our Approach

By rebranding its identity with a modern look and advanced visual assets, we helped MetricWorks elevate its presence and make a solid impression on potential investors and partners.

Workflow project

Analysis Phase

4 days

Proposal and Concepts

2 days

Brand and Marketing Assets

2 days

UI design and Prototype

6 days

WebFlow Development

6 days

Analysis Phase

To ensure the rebrand aligned with both MetricWorks’ goals and current industry trends, we conducted in-depth market research:

We analyzed 5 competitors’ brand to see their structure value proposal to the market and branding design

Identified visual elements that communicate high status within tech and data-driven industries.

Engaged with user feedback to inform design and animation choices that resonate with MetricWorks’ target audience

Proposal and Concepts

After gathering insights from the analysis, we moved on to the concept development stage, creating foundational brand ideas that would elevate MetricWorks.

Concept Presentation

Based on the insights from the analysis phase, we presented several brand concepts, each aimed at positioning MetricWorks as an industry leader. These included logo concepts, visual identity frameworks, and initial color schemes.

Visual Style Definition

We explored various styles that balanced modernity with professionalism, ultimately selecting a sleek, data-inspired aesthetic. This stage also included proposals for dynamic elements, such as animations and 3D assets, to add depth and interactivity to the website.

Feedback Iteration

Working closely with MetricWorks, we refined the chosen concept, making adjustments to color choices, typography, and logo design to ensure every element conveyed the intended impression.

Brand and Marketing Assets

With the visual style and direction established, we focused on creating a suite of brand and marketing assets to bring MetricWorks’ new identity to life.

Logo Redesign

We crafted a bold, minimalist logo that symbolized MetricWorks' innovative approach to data. The new logo was designed to be versatile and adaptable across various platforms, from digital to print media.

3D Modeling and Visual Graphics

To add a high-end, modern touch, we developed custom 3D models as well as sophisticated visual graphics. These elements provided MetricWorks with a set of unique assets for their online presence, pitch decks, and marketing materials.

Pitch Deck Design

Recognizing the importance of investor relations, we redesigned MetricWorks' pitch deck. Using the new brand identity, we structured the deck to showcase their value proposition clearly and impressively, ensuring every slide reflected MetricWorks' elevated status.

UI design and Prototype

Building on the wireframe, our design team brought MetricWorks' new brand to life in the digital space. This phase included:

UI Design for Desktop and Mobile

We crafted a cohesive, visually appealing interface that remained true to the brand identity across desktop and mobile. The design was created to engage users through sleek visuals and strategic use of color and white space, enhancing readability and interaction.

Design System Creation

To maintain consistency across all brand touchpoints, we developed a comprehensive design system. This system included guidelines for colors, typography, buttons, icons, and interactive elements, providing MetricWorks with a toolkit for future scalability.

Prototype Animations

To give MetricWorks a glimpse of the final experience, we incorporated prototype animations to simulate interactions and transitions on the website. These animations provided a smooth, dynamic feel that would later be implemented in development, adding polish to the overall user experience.

User Testing and Feedback Iteration

We conducted user testing to ensure the design met usability standards and resonated with MetricWorks' target audience. Based on feedback, we refined elements to enhance functionality and visual appeal.

WebFlow Development

In the final phase, we brought all elements together, transforming the design into a fully functional website on Webflow.

Responsive Development

The website was built to ensure smooth performance across all devices, from desktops to mobile. Our developers optimized each feature to ensure fast load times and responsive interactions, keeping the user experience seamless.

2D Animation and 3D Asset Integration

We integrated the 2D animations and 3D assets created during the design phase, adding visual depth without compromising site performance. This included subtle animations for visual cues and high-quality 3D models that aligned with the brand’s data-focused identity.

SEO Optimization

Recognizing the importance of visibility, we implemented SEO best practices across the site, optimizing page structure, meta tags, and image alt texts to improve search rankings.

Quality Assurance and Testing

The website went through rigorous testing to ensure it performed optimally across browsers and devices. We conducted final checks to verify that every interactive element, animation, and asset was functioning as intended.

Results

This rebranding project transformed MetricWorks from a dated, generic brand to a high-status, visually compelling platform that captures its industry leadership. The refined brand presence resonates strongly with investors and tech influencers, creating a foundation for sustained growth. With its cutting-edge visuals and seamless user experience, MetricWorks is poised to expand its market presence, supported by a brand identity that reflects its impact on data marketing.

“Incredible design team. They know how to take my thoughts and ideas and turn them into award winning design”