The Painted Door Test. A new way to attract investors without a complete product.

This technique will help you validate and test your idea on the market before even starting, but to make it right, you need to be aware that you will still need to have at least a minimum budget to spend...

At the heart of any successful SaaS application is a user-centric design. This means understanding the needs and behaviors of your users. Conducting user research and usability testing can provide valuable insights that inform design decisions.

Responsive Design

  • Originating from Google Ventures,

  • Null Organic Search:

  • Benefits of a Design Sprint.

The bounce rate is the most crucial feature; this KPI tells you if your users at the moment enter your website stay or go. If your bounce rate is high, this would be an indicator that you need to make an audit.They want to see passion and potential in the startups they back, but make no mistake—

Take too long to charge:

: We had thousands of projects weekly, and an entrepreneur always swore that he didn’t have competition. If you think you don’t have competition, think again! Most of the time, they are already a person who thought about your idea, maybe is in a different industry or used differently, but there’s always at least one. A thing that could happen is that you don’t have direct competition. Still, there may be indirect competition similar to what you do, which is good. Like Steve Jobs once said, “You can’t look at the competition and say you’re going to do it better. You must look at the competition and say you will do it differently.”Cost Savings:Discontinue Design

: Know that your user will buy your solution; you can do it differently than your competition. Align this with your business model and work to create a high-value proposition that increases engagement conversions.Tools to Help with Website Design Audits

The sprint methodology is very collaborative, involving designers, developers, marketers, and stakeholders, which fosters a broader understanding of the product and the problem being solved.You don’t need to go to a big web design agency to do an audit; since this can be expensive, you can start on your own, and depending on the result, you can analyze whether to make a complete audit with a professional. Several tools can make the process smoother, faster, and more effective:

User-Centered Design:

Google Analytics: All websites have integrated analytics, which gives insights into user behavior, bounce rates, and the effectiveness of conversion paths (if your site doesn’t have it, add it as soon as possible).The Value Proposal you had to make you different from your competitors

PageSpeed Insights:

Investing in this phase ensures that every decision is backed by data, saving you from common pitfalls like misaligned goals or poor user experiences. You’ll mitigate risk and create a product that your users will love, and can secure funding for different rounds.

  • To ensure you are doing well on the homework, you must follow a structure that gives you enough foundation to start.Decider:Screaming Frog:

  • Designers & Developers:Wave: Ensures your site meets web accessibility standards.

  • GTmetrix:

  • These are just a few tools that can provide a detailed look at various aspects of your website, from performance to user experience, and provide concrete steps for improvement.

  • What’s Your Business Model?

Day 1: Understand and Define the Problem: Establish Scope: Your Goals must align with the amount of work this will involve since auditing a landing page differs from auditing a complete structure site or e-commerce. The number of pages to analyze is crucial and will depend on what you are looking for.

What do you want to accomplish during the audit? We all want to sell that, but we need to be more technical when we audit a site. Some can be improving user experience, SEO, rebranding, or performance. Having clear objectives will guide your entire process.Procedures and methodologies are essential for a fast and quick environment during this process. Some of them are

  • Sprint Backlog: Before we start, we include a sprint backlog with all the tasks that must be created during spring based on a previous Moscow analysis. Depending on priority, the team can add or remove tasks to the sprint backlog, but most of the functions are essential for a short time in this type of case. The sprint backlog includes any action items the team identified from the previous retrospective meeting. Some tools for this Agile methodologies are Jira and Asana, but they are easier to work with, like Click Up or Notion.Analyze User Behavior: We need to understand if the user is making the journey you designed to accomplish the site’s objective. Tools like Hotjar and Google Analytics can help you understand how users interact with your site. If the user visits ten pages on your site and then leaves without taking any action that you want, this will give you a red flag that the user’s journey needs to be corrected.Step 5: User Testing and Document PreparationEmpathy Map: This task involves directly working with the product team and defining the key problem of the user persona, which is being used to resolve their pains and needs, as well as their emotions and behaviors.Review Key Metrics: As mentioned in this article, analyzing metrics such as bounce rates, conversion rates, and average session duration will give you a good idea of how well your site performs.Stakeholder Map: What is the final owner’s vision and idea for the product? Once the objective, scope, and research are completed, the dev team selects the best technologies to use during the project.Evaluate Usability:

  • We follow each spring’s goals and deadline deliveries to ensure everything is finished on time.Check Visual Design: The best way to do this is to compare with your competition; if you are in the tech industry, you might see that there are very dynamic, modern, and immersive experience websites; this is because they need to stand out for the market. More than 10,000 companies were categorized under “Artificial Intelligence” in the Crunchbase list, so if you think you are different and the design doesn’t matter too much because you have AI in your business name or a .io domain, think twice…In our personal experience, when we jump to the UI concept design process, we always involve the dev team more since they are the ones who will tell if they can do something or not. Resolve the issue based on the emotions and needs of the users

Audit for SEO and Performance:

Alling the vision owner

  • Day 2: Sketch Solutions: The team creates High Bounce Rates: Slow or confusing websites can frustrate users, increasing bounce rates and causing your business to lose high-potential sales.Define the right goals

  • Older websites can have outdated software, making them more vulnerable to hacking or breaches. If your site gets infected by a virus (this is more common than what you think if you have a site made in CMS like WordPress), it will put your site on a red flag list with Google, and trying to recover it would take time or money.design Spring

  • Search engines love fresh, user-friendly content. If you’re not keeping your website up-to-date, you risk falling in the rankings, which leads to reduced visibility and traffic.

  • surprises.A website design audit isn’t just a check-up; it’s a strategic move to ensure your website performs at its best. This is even more important if you are in the Tech industry, where it is crucial to have an excellent presence for consumers and potential investors. Identifying UX flaws and improving site speed and SEO can boost your online presence 10X. Plus, by regularly auditing your website, you can avoid costly risks and stay competitive in a fast-moving digital world.

  • Would you be ready to Elevate Your Website’s Performance?



We hope this article helps you understand how important it is to revise your site regularly. Our outboarding meeting focuses on improving performance and UI. If you’re a business owner and want to check the status of your site at no cost,

By aligning the team’s focus for a few intense days, they ensure everyone is working towards the same goal while minimizing the risk associated with product launches. with us today! Additionally, design sprints emphasize collaboration and creativity. With structured brainstorming sessions and cross-functional input, teams can often solve problems in novel ways they might not have discovered otherwise.

  1. Conclusion

  2. big product.

  3. In Entertact, we usually include a design spring in our Investor Ready Plan since it allows us to create value for the owner, which is then presented to the biggest investor to invest in the complete project. Once the funding is approved, they pass it to us for the MVP design, where we work hand in hand to create a high-quality design project quickly. Would you like us to make a great UX UI for your company?

  4. To reduce costs effectively, here’s what you should include in your early-stage wireframing and user flow analysis:

Next step after the Painted Door Test.

Briefly explain who you are and why your idea matters.: No matter how much you try to make a fantastic product, data will always be the key to understanding user behavior. To go far enough, you need to do Market research and analyze how your competition has its user flow mapped.unify the user experienceProblem Statement: What problem are you solving?

howSolution: Based on the problem you described before, How does your product or service address that problem?

Market Opportunity:

cohesive user experience

Competitor: How are you different from your competition?Reduced Development Time

Business Model

If you need help with your product launch, you can always Wireframe VariantsTraction:

I had the opportunity to connect with Melissa Gutierrez, a successful entrepreneur with a great career trajectory in the Advertising industry in California. I asked her what advice would be helpful for entrepreneurs who want to succeed. She replied, “If you are gonna fail, fail fast and cheap. That’s my advice.”

Failure is part of the process; if you are not willing to fail, you are not willing to take risks, and if you are not willing to take risks, you can’t be an entrepreneur. The other key word she said in his advice is to fail cheaply.

Imagine if you spent all your funds on developing your platform; what would happen next?

  • You don’t have enough funds to make a marketing campaign, and the company closes.

  • You do a soft launch, but since you didn’t validate with the market, no one uses your platform, and the company closes.

  • You go with a VC or angel investor, thinking they will give you 1 Mn to your company, without considering that an angel investor or VC that used to receive between 4 and 5 pitches daily now receives 15 to 20 based on the high demand. Plus, you show without traction (because you didn’t validate with the market first); in conclusion, they don’t fund you, and the company closes.

AngelCentral, a significant community of angel investors in Southeast Asia, noted a substantial increase in pitch sessions and syndication services during this time.

You might see that you can’t expect a VC or angel investor to fund your idea just because you think it’s fantastic.

First, you need to test whether the market will be interested in your offer; that is where the Painted Door Test comes into play!

What is the Painted Door test?

The fake door testing (also known as painted-door testing) is a technique for quickly determining the viability of new ideas before committing resources to their development.

It is used to check whether the target audience will be interested in a product, a feature, or a new offer of a service that doesn’t exist.

Project managers often use this technique to test the product’s value proposition before spending money on R&D.

Benefits of this technique

As we explained before, this technique has multiple benefits for your project, some of which are.

  • Allow you to validate your value proposal to the market and see if your product will be profitable.

  • This will give you one of the most critical information investors want to know before investing (DATA) and traction about how many potential customers will be interested in the product.

  • Save your cost on development.

  • Reduce your possibility of failing after launch.

  • You can measure how much you need to invest in marketing to be profitable.

When can I use this technique?

The Painted Door test can be used before and after the launch of a digital product.

  • Before lunch: In our previous article, “Earlier Access: How You Should Validate Your Ideas Before Takeoff,“ we discussed how tech companies usually develop an earlier access strategy that rewards the user for using the prototype or even leaving their contact information to be contacted in the future once the MVP is complete. This reward can be a free month subscription, more benefits, or a gift card.

  • After Launch: Once your community is built and your MVP launches, you can conduct a fake door test of new features to see how your more trusted users will use them, and is worth developing.

Disadvantage of the Fake Door technique.

It is essential to understand that you could disappoint users and damage your credibility if you are us often; that is why before you apply this technique, we recommend you do the following.

  • Communicate to your community that is a test: In this type of launch, communication is critical; let your audience know that this is a test of a future feature and, based on the demand, whether they can integrate it or not; this to make conscious in the user and apologize upfront for any potential disappointment.

  • Give them something in exchange for his participation and Thank them for their time.

  • Leave a place to provide feedback.

  • Invite them to do a beta test once the product or feature is ready.

  • Carefully choose the size of the testing cohort to limit the potential damage (while still getting enough data).

How to do a Painted Door test

Making a Paint door test is straightforward and requires little effort. Here is how to do it.

  1. Make a high-impact landing page to get people to register to use your platform.

  2. Use Paid Add to bring traffic to this landing and measure the conversion rates.

  3. Once the person registers, this one will need to be sent to another page (a thank you page) where it is informed that the feature is still in development, but because he registered before launch, he received a gift (you can inform about the lead magnet on the landing page as well)

  4. Once you launch the landing with the campaign, start measuring the site’s activity and the main KPI to determine what you need to be profitable and whether there is enough demand to be worth developing (CPC, Conversions, CPM, etc.).

Next step after the Painted Door Test.

Once you have market approval, you just need to create a Demo of your idea (it doesn’t have to be the whole platform, just one that resolves your audience’s main problem).

With the data you have for your Painted Door test that validates the idea, a good demo prototype to show the potential, and a well-structured pitch deck, your chance of getting funding will multiply by X10, allowing you to cover the expenses of other vital areas such as development and marketing.

Conclusion

This technique will help you validate and test your idea on the market before even starting, but to make it right, you need to be aware that you will still need to have at least a minimum budget to spend on the landing page creation, ads a good value proposal, and a demo that can be shown to investors.

In Entertact, we help earlier startups validate their ideas, focus on working on their brand, launch a landing page, create a value proposition, and build a demo with a good pitch deck structure.

We connect them with our funding partners, who, depending on their sector and product type, will help them reach the VC and angel investors they need.

If you need help with your product launch, you can always book a free consultation with us. To help you get on track and have a successful launch.